Viva Pizzeria & Ristorante
Viva Pizzeria & Ristorante is a pizza restaurant in Red Mill & General Booth, Virginia Beach, located at 2277 Upton Drive. A 2024-opened neighborhood pizzeria near General Booth serving New York-style slices alongside a full scratch Italian menu.
Viva Pizzeria & Ristorante opened in January 2024 on Upton Drive near the General Booth corridor, serving authentic New York-style pizza by the slice and pie alongside a full Italian menu. Beyond pizza, the kitchen turns out handcrafted pastas, Chicken Marsala, Chicken Piccata, and Eggplant Parmesan in generous portions. The restaurant offers catering, a private party space, and even hosts cooking classes for guests who want to learn the technique behind the dough. It's open daily from 11am to 9pm with both dine-in and delivery/pickup ordering.
Amenities
- Catering
- Private party space
- Cooking classes
- Online ordering
Know Before You Go
- Best for: New York-style pizza near the Aquarium/General Booth corridor
- Best for: Group dinners with a mixed pizza-and-pasta menu
Visit
- Address: 2277 Upton Drive, Virginia Beach, VA
- Phone: (757) 430-7777
- Website: https://vivapizzavb.com
Last verified 2026-07-24.
More Restaurants Nearby
Windy City Pizza
Chicago transplants' deep-dish and thin-crust pizzeria on General Booth Boulevard, with ingredients shipped in from home and delivery to NAS Oceana.
North End Pizza
Hand-tossed NY-style pizza at 34th and Atlantic since 1987, with gyros, Philly steaks, and the famous Avalanche Milk Shakes.
Pungo Pizza & Ice Cream
Family-run Pungo pizzeria since 1998 with a game room, ice cream counter, and enclosed deck for large groups.
- Family Friendly
- Outdoor Seating
ShoreBreak Pizza & TapHouse — Pungo
Pungo location of the 'Fiercely Independent since 2003' pizza-and-burger taphouse, with a Monday-Friday 3-5:30pm happy hour.
While You're in the Area
Beach Vodka
Female-owned General Booth-corridor distillery pouring corn-based vodka and the Butterfly Lemon Spritz, with distillery tours and infusion workshops.
Beignets & Brew
The first Virginia location of a Gulf Coast beignet-and-coffee chain, serving made-to-order beignets and specialty espresso near TCC's Virginia Beach campus.
Civil Libation
General Booth Boulevard cocktail bistro with an all-night Tipsy Tuesday happy hour and a Wednesday-Saturday 4-6pm happy hour, both $2 off drinks.
- Happy Hour
- Outdoor Seating
Hunt Club Farm
Fifty acres of working farm in the Red Mill area, a few minutes from the Municipal Center, run by the same family for generations as 'farm education and…
Khoalitea Cafe
Veteran-owned, Vietnam-rooted cafe in the Booth Hill Shopping Center pouring loose-leaf teas, sugarcane drinks, and Vietnamese coffee, open to 8pm.
Lendy's Cafe & Raw Bar
General Booth wing institution since 1987 — award-winning sauces, 15-plus craft taps, and wall-to-wall TVs for game day.
Upcoming Events Nearby
Cherry Blossom Festival
March 26, 2027 – March 28, 2027 · annual
Virginia Beach Parks & Recreation's spring showcase fills Red Wing Park's cherry tree grove with live cultural performances, martial arts demonstrations, and hands-on crafts timed to peak bloom in late March. The 2026 edition added a first-ever Nighttime Hanami, lighting the blossoms after dark on opening evening before the daytime festival took over the weekend. Admission and parking are free, with an overflow grass field opening for weekend crowds -- a genuinely photogenic, low-key alternative to the Oceanfront festival circuit, along General Booth Boulevard.
Warbirds Over the Beach
October 3, 2026 – October 4, 2026 · annual
The Military Aviation Museum's premier all-warbird air show fills its Princess Anne Road grounds with flying WWII-era aircraft, bringing the museum's own airworthy collection into the sky rather than leaving it static on display. The two-day show runs 9am to 5pm alongside the museum's regular exhibits; standard museum admission applies ($17 adults, $15 seniors/military/teachers, $10 ages 5-13, free for members, WWII veterans, and children 4 and under). It's the signature annual event for Pungo's rural southern end of the city, a genuine surprise for visitors who don't expect a working WWII airfield inside Virginia Beach limits.
Virginia Beach Restaurant Week
January 15, 2027 – January 24, 2027 · annual
The Virginia Beach Restaurant Association's flagship dining event fills each January with prix-fixe menus at roughly five dozen restaurants citywide, from Laskin Road institutions to Oceanfront hotel dining rooms. The 2026 edition ran the theme 'Tastes & Traditions, A Culinary Celebration by Land and by Sea,' spotlighting Chesapeake staples like crab, oysters, ham, and peanuts alongside modern reinterpretations. A companion Dine & Stay program bundles discounted rates at more than a dozen partner hotels, making it as much a slow-season visitor draw as a locals' night out. The VBRA runs the event out of its Laskin Road office in Hilltop, the city's densest cluster of independent kitchens.