Cherie's Bike Rentals
Cherie's Bike Rentals is a watersports & rentals outdoor recreation and watersports operator in Oceanfront, Virginia Beach, located at 2417 Atlantic Ave. The boardwalk's oldest bike rental operation since 1984 — cruisers, tandems, family bikes, and skates from a dozen stands strung along the Oceanfront.
Renting bikes along the Virginia Beach boardwalk since 1984, Cherie's is the oceanfront's oldest and largest rental operation, running roughly a dozen staffed rental stands strung between the low teens and 35th Street rather than a single storefront. The fleet covers single-speed cruisers, tandems, and family bikes alongside in-line skates, beach chairs, and umbrellas, available by the hour or day from April through the fall season, seven days a week, weather permitting.
- Family Friendly
Amenities
- Bike, tandem, and skate rentals
- Beach chair and umbrella rentals
- Multiple boardwalk rental stands
Know Before You Go
- Best for: the oceanfront's oldest and largest bike rental operation (since 1984)
Visit
- Address: 2417 Atlantic Ave, Virginia Beach, VA
- Phone: (757) 437-8888
- Website: https://www.cheriesbikerentals.com/
Last verified 2026-07-11.
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Upcoming Events Nearby
Coastal Edge East Coast Surfing Championships
August 23, 2026 – August 30, 2026 · annual
The world's oldest continuously running surfing competition returns for its 64th year, turning the south end of the Oceanfront — from the 1st Street Jetty up to 10th Street — into a week-long surf carnival. More than 850 competitors surf pro and amateur divisions, including a WSL qualifying event, while the beach fills out with skate and BMX demos, live music, and tournament games. It's the anchor event of late summer at the beach and the best week of the year to watch serious surfing at the 1st Street break.
Virginia Beach Funk Fest Beach Party
August 28, 2026 – August 29, 2026 · annual
A free two-day beach party on the Oceanfront closing out August with funk, R&B, and soul acts on the sand. Part of the official Beach Events season, Funk Fest draws a big, dance-heavy crowd to the resort beach for one of the last major music weekends before Labor Day — no ticket needed, just claim a patch of sand.
American Music Festival
September 4, 2026 – September 6, 2026 · annual
Beach Events' Labor Day weekend concert series bills itself as the largest outdoor music festival on the East Coast, spreading national, regional, and local acts across a 60-foot stage at 5th Street plus free park stages at 17th, 24th, and 31st Streets along the boardwalk. Past headliners have included Sheryl Crow, the Doobie Brothers, ZZ Top, and Zac Brown Band, with tickets sold per show, as a three-day Passport Pin, or as VIP packages, while the park stages stay free. It's the Oceanfront's last big blowout of the summer season, timed to send visitors off before the crowds thin out after Labor Day.